Pop Art was the art of popular culture. It was the visual art movement that characterized a sense of optimism during the post war consumer boom of the 1950’s and 1960’s. It coincided with the globalization of pop music and youth culture, personified by Elvis and the Beatles. Pop Art was brash, young and fun and hostile to the artistic establishment. It included different styles of painting and sculpture from various countries, but what they all had in common was an interest in mass-media, mass-production and mass-culture.
The word ‘POP’ was first coined in 1954, by the British art critic Lawrence Alloway, to describe a new type of art that was inspired by the imagery of popular culture. Alloway, alongside the artists Richard Hamilton and Eduardo Paolozzi, was among the founding members of the Independent Group, a collective of artists, architects, and writers who explored radical approaches to contemporary visual culture during their meetings at ICA in London between 1952 and 1955. They became the forerunners to British Pop art.